Matias Puga - Digital Marketing Expert

A LITTLE ABOUT ME

Hello! I am a marketer. a growth hacker. a leader. an entrepreneur. a good guy.
I use digital marketing techniques in a creative way to promote, scale, and optimize businesses -techniques nowadays known as "growth hacks".
Moreover I create added value for established brands, working in corporate and team settings.
More than 15 years of experience and my entrepreneurial mindset make me an ideal partner for start-ups as well as corporations and agencies.

SERVICES

Marketing Strategy

I can design and elavorate the best digital marketing plan that fits your objetives.

Campaign optimisation

Creation and maintenance of digital campaigns for search and social channels.

Marketing Automation

Marketing automation for lead management and pure transactional business models.

Project Acceleration

Strong project acceleration skills.If you need traction.. contact me.

WORK PROCESS

BRIEFING

STRATEGY

CAMPAIGNS

LAUNCH

TEST

LEARNING

WORK EXPERIENCE AND RECOMMENDATIONS

WORK HISTORY

2017

Head Of Marketing

Abracar GmbH.

As a 100% subsidiary of Allianz Group aims on selling cars for the best price with no effort for the customer: car selling re-thought. I’ve been with the project from idea to market proof to the phase of scalability – gaining valuable experiences, but also adding significant value thanks to my own start-up background.

As the Head of Marketing my team and I were able to build a big marketing setup that includes all channels: TV, search marketing (Bing and Google Ads), display, social marketing (Instagram, Facebook), affiliates marketing, newsletters, print.

2017

Mentor

WERK1 - the most startup-friendly place in Munich.

W1 Forward is the Accelerator program powered by WERK1, a leading digital incubator in Munich. The approach is to help startups to grow their idea into scalable business. The accelerator brings startups together with industry partners (ADAC, Allianz, ARAG, Generali HUK-Coburg, MunichRE, and others) and the InsurTech Hub community. W1 Forward InsurTech is an intense 8 week international accelerator program based in Munich, that supports up to 10 teams from all over the world.

I was supporting some of these teams in finding marketing solutions for their products and services.

2017

Digital Marketing Consultant

Brains & Hearts Munich

Brains & Hearts is a Digital Business Design agency. They combine Business Consulting + Design Thinking + Lean Methods to build and promote brands as well as to help companies with their business models and bringing innovative digital products faster to market. I supported companies like Zeiss and Atlas Copco to explore new, lean start-up techniques and implement a result-driven performance marketing approach.

2016

Entrepreneur in Residence

Allianz X.

The Allianz X is a fully owned subsidiary of Allianz SE, the world’s largest insurance company. They aim is challenging current business models, developing ideas and building companies for Allianz.

I was hired as entrepreneur in residence and as one of the first projects working on an on-demand insurance app for the European market. My position evolved to me being in charge of the marketing of all working start-ups in the Allianz incubator.

2008

Partner & Chief Marketing Officer

Gruppit.

In 2006 my partners and I created a social network aimed at the singles’ market in Barcelona – a classical “first-mover scenario” back at the time. Today we have more than 500.000 users on our social networks. Our aim is to connect people with similar interests, encouraging them to participate in events and trips for singles.

As Chief of Technology and Marketing I was in charge of developing the product and at the same time of all aspects of performance marketing, while building and leading a (remote) team of programmers and collaborators.

2013

Partner & Marketing Advisor

Ticket Hoy.

Ticket Hoy is the disruptive way to promote, sell and buy tickets for shows, theater and entertainment in Latam. Now, promoters, show producers and venue owners are able to generate more revenue with lastminute offers, dynamic prices and selling commissions of resales.

2014

Micuento

Seed investor - Online Marketing Advisor

MiCuento is a mobile and collaborative reading platform where kids become the main characters of their favorite stories and invite their friends and family to be part of interactive book apps. Basically, MiCuento comes to take out the dust from traditional children books, proposing a book 3.0: digital, personalized and collaborative.

2003

Online Marketing Manager - Patagonia

Patagonline / Tempsdoci.

Patagonline is an online travel agency specializing in Patagonia. Our aim is to be an information bridge between this remote region and Europe. The product is internationally positioned in the markets of Spain, Italy and Germany, using the classic travel sales model, commission on the volume of services handled.

EDUCATION HISTORY

1995

Bachelor of Business Administration - BBA, Business, Management

Universidad de Buenos Aires

2000

Bachelor of Arts - BA, Digital Arts

Universidad Nacional de las Artes

HONORS-AWARS

2013

WiNNERS Start-Up Chile

2014

WINNERS - SEED - Startups and Entrepreneurship Ecosystem Development Program

INDUSTRY EXPERIENCE.

AUTOMOTION

TRAVEL

INSURANCES

LIFESTYLE

TICKETING

TESTIMONIALS

Daniel NowackHead of W1 Forward InsurTech Accelerator

Matias was a growth marketing mentor for the W1 Insurtech Accelerator 2018 in Munich. He has a deep background in data-driven marketing. His humility, passion and dedication made him an outstanding mentor for the cohort – specifically helping early-stage startups with lean but effective approaches towards product and market validation. It's been an inspiration to work with Matias and I can recommend him strongly as a passionate and knowledgeable leader.

Juan TejedaManaging Director /Brains & Hearts Munich.

Matias a well-rounded and knowledgeable professional. He did an excellent job during his time supporting us at Brains and Hearts for our client Zeiss and Atlas Copco. By applying lean start-up techniques and implementing a results-driven performance marketing approach he increased traffic and growth to new levels. As a person, I found him to be creative, motivated, and able to pick up the latest trends very quickly. He is a great asset to any marketing team. If you ever wondered what a Growth Marketer is or does, he embodies those traits and applies them to his work every day. he is the real deal.

Diego BalanCEO y Co-Founder Tickethoy.

I have worked with Matías for 5 years. He has collaborated with my company as advisor in Digital Marketing strategies. He has a high knowledge of the processes and good practices of online marketing. Especially focused on performance. He is very methodical and professional in his approach to projects.

Pau Cerda Cofounder of Outvise

I had the chance to work several years with him. I can confirm that Matias is an excellent professional. What I liked must is the combination of marketing technical skills with business sense. On top, he was always very passionate and committed to the business. Thanks Matias!

Brian Porter CTO at Carfax Europe

I really enjoyed working with Matias in the past on a few projects. He has a deep understanding of online marketing, an entrepreneurial perspective, and an analytical but growth-hacking approach to finding the right changes to make in order to increase performance. Due to his deep technical skills he is also able to interface and interact with the techies like me in order to communicate needed changes, as well as to test and approve them afterwards. I would be glad to work with him again in the future!

Rafael Serra CEO Temps d Oci y Gruppit

Hemos tenido la gran suerte de poder compartir varios proyectos del mundo de la tecnologia, tanto en el área del social-net y en la industria de los viajes con con Matias.

Sin duda sus valores como su visión de emprendedor, su trabajo constante y su capacidad de innovar y descubrir, han sido uno de los ejes para que nuestros proyectos de Temps d Oci y Gruppit hayan alcanzado sus objetivos y su consolidación.