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Matias Puga

digital marketing expert

ÖDP (Ecologic Democratic Party)

project

Description

The German ÖDP (Ecologic Democratic Party) spearheaded a referendum for biodiversity. Within a predefined signing period, participants have to physically cast their votes in designated locations. The goal of all marketing and pr activities was to achieve a continuously high level of visibility of the initiative which results in a high turnout.The marketing strategy was to first generate leads through a facebook and instagram campaign and then with an automated e-mail funnel create a loop of reminders.

Client

ÖDP.

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